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MelissaVerplank.com Educational Books, Journals, DVDs and More

Award-winning publisher of Notes From the Grooming Table. White Dog Enterprises develops creative educational materials for the professional pet stylist. The President and Founder of White Dog Enterprises, Inc., Melissa Verplank - CMG, has over 25 years experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA.

During her formative years running a fleet of mobile grooming units and a busy grooming salon, Ms. Verplank realized the need for quality training and reference materials. In 1992, Verplank founded one of the Midwest's largest pet styling schools; The Paragon School of Pet Grooming. Over the past12 years, Paragon has taught thousands of students in the fine art of grooming and styling our four-legged friends. Ms. Verplank continues to meet the ever increasing demand for new and innovative training materials for the professional pet stylist.

In conjunction with The Paragon School of Pet Grooming and White Dog Enterprises, a rigorous product testing and development program is used to create and fine tune each training and reference product. Please visit our website for more information.

The keys to success are yours with Canine Grooming Secrets – the knowledge and skills of two world-recognized leaders in grooming presented clearly and concisely on digital video disks. Canine Grooming Secrets is dedicated to making you a leader in your community by arming you with the same skills and the same bodies of knowledge that have brought them to national and international leadership.

These essentials are yours in a series of DVDs in which Sue Zecco and Jay Scruggs demonstrate the grooming techniques you’ll master en route to professional success. They offer specialized instruction in the grooming of today’s most popular breeds: the Poodle, the English Springer Spaniel, the Shih Tzu, the Bichon Frise, the Golden Retriever, the Welsh Terrier, the Yorkshire Terrier and the West Highland Terrier as well as mixed breeds. And more are on the way.

In a matter of days, you can become your community’s groomer of choice; the individual whose services are in demand at almost any cost; the professional who is no longer asked about price and whose appointments are scheduled weeks and months in advance.

Would you like to have a grooming practice in which prospective customers pay to reserve places on your waiting list? That’s what Sue and Jay have accomplished in their communities. That’s what they teach in seminars presented in the nation’s largest cities. And that information is yours with Canine Grooming Secrets instructional videos.

Place your first order today and start learning the secrets of acknowledged leaders in canine grooming. Go to http://www.caninegroomingsecrets.com.

The Reality Pet Grooming Home Study Series is designed to teach you how to actually achieve a beautiful, professional result using my trade secrets and techniques I've developed over the last 28 years in easy to understand, "this is how you do this dialog" as I show you exactly how to sculpt your dog with scissors, blades and guards instructions. These dogs are all in short, easy to maintain, breed pattern with emphasis on blending and "no lines" grooming with beautifully scissored cylindrical legs to give that show dog appearance. The best basic step-by-step easy to understand DVD's on the market! These DVDs will show you how to CORRECTLY groom and blend these breeds in short, everyday, manageable trims for real dogs with a life that is easy for owners to care for while still looking like the breed they are! Learn one breed well or learn them all well and start your own grooming business! Please visit our web site for more information.

Exclusive source for BBird's books and CDs, groomclassroom online extended education seminars, sales of grooming tools and equipment, including scissors, Laube Speed Feed and parts, Hanvey Bathing Beauty, Chris Christensen brushes and combs, full line of aromatherapy for stress management. BBird cares for groomers! Come shop with a groomer, it's good karma. Click here.

A complete manual on the in's and out's for setting up in the clients home, where to groom and how to market you own business. Complete with pictures, ads step-by-step process and more. Lorrie Bracaloni the author of this amazing eBook has been grooming successfully in the clients home for over 30 years. Email for more information and how you can get your eBook right now. Only $10.99. Please visit our website for more information and to download your eBook today.

Read the New Mobile Grooming Business Book

Ellen Ehrlich, of Royal Canine Mobile Grooming LLC, proudly announces the publication of her new book, GO MOBILE AND SUCCEED, The MUST HAVE Manual for Starting and Growing Your Mobile Grooming Business. This long-awaited and information-packed book is a gift to the future generations of mobile groomers. In fifty concise pages, Ellen has laid out a roadmap for people who are interested in being part of the booming business of mobile pet grooming. It also contains ideas aplenty for established mobile groomers who want to crank their customer service up a notch.

Readers can follow along, step by step, as they read about how Ellen moved into a completely new career in pet grooming and set up an extremely successful mobile salon. Within three years Ellen had paid off her new van, all her canine clients weigh under twenty five pounds, live within twelve miles of her home, and are groomed on a maintenance schedule. Her formula worked for her and can be tailor-fit to work for you. This is the information she wishes she had when she started her mobile grooming business.

Topics include: scheduling, routing, pricing, breed and breed trims, policy/release forms, customers, overbooking, working on Saturday, marketing, advertising, client calls, newsletters, testimonials, the three most important questions, bookkeeping, insurance, the van, mobile tips, health and safety, and more. This book will help you answer the all-important question: Is mobile grooming right for you? For more information or to place an order click here.

Also see GroomWise Blog for 2 Lion-Hearted Groomers

Embark on an emotional journey with Eileen and Leigh as they reflect on their turbulent personal lives, professional challenges', and the discovery of their individual strength. Through their twenty-year friendship and professional pet grooming experiences, they take us into their dark, hidden world where they confront their past, and fight to heal their scars through emotional healing and forgiveness. Ride along with them as they reveal true-life accounts of the relationships between their clients and their pets that are often times joyous, funny, and sometimes bittersweet. Click for more information.

Web Wise Web Designs - Web Sites

You work hard to build your business. All the hours, all the sacrifices. You owe it to yourself to give your business every competitive advantage you can. Websites can do that for you. Did you know many people are going online to find the grooming shops they want to do business with? It’s true. The internet is the world’s largest marketplace and people are savvy enough today to know they can seek out products and services without ever leaving their home or office. The information is there, right in front of them…online.

Many groomers are creating their own websites. This is fine if all they want is their existing customers and family to see it. But, what about potential customers? How will they find it? A website from Web Wise Web Designs will not only give you a quality and professional presence on the web, it is vital for bringing in new business. We offer site optimization free of charge which will make it possible for new clients to find you. A “do it yourself” website doesn’t have that. And after all, isn’t getting potential customers to your website the reason you want one in the first place? Websites start at only $249! At this price, you cannot afford to miss out! Call us today at 256-310-7254 or see us on the web, click here.

More than 20,000 copies have been sold in 24 countries. A proven system of management and illustrated with forms, legal forms and so much more. Come see what has made this the classic book for grooming business owners. In 2010 4 additional workbooks with CD-ROM's are being published to accompany this classic business guide that just never goes out of date. Click here.