MelissaVerplank.com Educational Books, Journals, DVDs and More

Award-winning publisher of Notes From the Grooming Table. White Dog Enterprises develops creative educational materials for the professional pet stylist. The President and Founder of White Dog Enterprises, Inc., Melissa Verplank - CMG, has over 25 years experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA.

During her formative years running a fleet of mobile grooming units and a busy grooming salon, Ms. Verplank realized the need for quality training and reference materials. In 1992, Verplank founded one of the Midwest's largest pet styling schools; The Paragon School of Pet Grooming. Over the past12 years, Paragon has taught thousands of students in the fine art of grooming and styling our four-legged friends. Ms. Verplank continues to meet the ever increasing demand for new and innovative training materials for the professional pet stylist.

In conjunction with The Paragon School of Pet Grooming and White Dog Enterprises, a rigorous product testing and development program is used to create and fine tune each training and reference product. Please visit our website for more information.

Both Paragon Distance Learning Programs, Career Edition & Salon Mentoring Edition, are the most complete and comprehensive correspondence courses developed for the pet grooming industry. It represents the culmination over 30 years of real-world experience from master stylist Melissa Verplank and her team of exceptional pet groomers and trainers. The foundation of the Paragon Distance Learning Programs is the award winning books, Notes From the Grooming Table and Theory of Five, written by Melissa Verplank. With almost 500 pages of information and diagrams, these manuals are organized in an easy-to-understand format covering all aspects of professional pet grooming in detail. Notes From the Grooming Table has become the "Bible" of the pet grooming industry. That’s why successful pet groomers and stylists use Notes From the Grooming Table combined with its sister book, Theory of Five to establish successful grooming techniques in the shortest time possible.

The Distance Learning Career Program: is designed to fit the needs of highly motivated and confident individuals who have access to practice pets outside of the Paragon training center. Focus is on assisting students to become comfortable with pets, equipment and techniques necessary to become competent in a professional grooming setting. Students gather valuable, self-mentoring information that will allow them to achieve their professional goals with time and practice. Students concentrate on basic pet grooming of dogs including brushing, combing, clipping nails, cleaning ears, bathing, drying techniques, clipper and scissor finishing techniques as well as proper pattern setting for various breeds. Emphasis is placed on perfecting grooming skills while concentrating on proper breed profile, increasing speed, efficiency and developing maximum grooming potential. It is a comprehensive instructional package created to help you start a career as a professional pet groomer. The training focuses on a total of six text books to give you a systematic education on pet handling, official AKC breed standard information, canine terminology and pet grooming techniques. Complementing the text books is the Paragon Pet Styling DVD Series. Ms. Verplank and the Paragon Training Team of Certified Master Groomers and contest winning stylists will clearly show you how to execute the techniques outlined in Notes From the Grooming Table using a wide variety of pets in this DVD set. Included with your programs are the Paragon Workbooks that will guide you step-by step through each level of training. This 3 part course can be completed in as little as 6 weeks or you can study at your own pace for up to 18 months for the three part course. The Paragon Pet Grooming Workbook will systematically guide you through the entire program at the pace you choose for yourself. Upon successful completion, you will have the knowledge necessary to begin grooming pets as a professional pet groomer. Click here learn more.

The Salon Mentoring Program: is designed for the busy salon owner. Melissa created this program to give salon owners a comprehensive system to help train employees using the best teaching methods and tools. The program is designed to let you, the salon owner have a highly organized and logical training system to instruct your employees. This system, The Paragon Pet Styling System gives you the books, study guides and DVD’s to quickly teach, test and monitor your employees progress. More importantly it gives you a complete library of the best available information today. The mentoring program is based on all of Melissa’s knowledge and expertise from training thousands of groomers and competitive stylists. Click here learn more.

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The unique Golden Paws training method was created by Jacqueline Rauch and Mitzi Parrish, NCMG. The method has over 40 years of teaching success in their state licensed schools and Golden Paws Pet Styling Academies nationwide, and now there is a home study program. Golden Paws Long Distance Training Program is the most unique, effective and best program to develop quality styling skills to groom all breeds and client requests. You may just want to improve your skills with the Golden Paws Complete Guide to Dog Grooming Book and DVD’s.

Our goal is to help you become a successful pet stylist whether you wish to work for someone or want to be self-employed. The program includes a step-by-step instructional book on how to get the dogs, tests and hours of review of your practical application of your styling skills on different breeds by an instructor. You have a choice of submission of pictures, mini video cassette, or online through Skype. This personal review and assistance will quickly develop your styling skills.

Golden Paws Complete Guide to Dog Grooming has over 550 pages of complete step by step instruction with thousands of pictures and illustrations. This is absolutely the most complete, and easy to follow grooming instructional book created and 14 hrs of instructional DVD’s. Upon successful completion you receive a Certificate.

Now is the time to get started! Email info@goldenpaws.com, or go to www.goldenpaws.com. Call Mitzi Parrish at 888-808-7297 or 888-808-7297.

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Jodi Murphy is recognized as one of our industry's leaders. She is a speaker, contest judge and demonstrator, traveling nationally and internationally sharing her knowledge and skills.

Jodi has given countless seminars on mobile grooming throughout the United States and has now put all her knowledge and experience in this most complete book "Mobile Pet Grooming". This book covers all aspects of starting and maintaining a successful business. Jodi will discuss everything from selecting the right vehicle to sharing tips which will improve your grooming skills.

Over the past 15 years, Jodi has started and successfully operated three mobile grooming businesses in three totally different sections of the US - the south, the mid-west and now the northeast. After just a few months of starting up each business, she was unable to take on new clients and has had long waiting lists, thus allowing her to pick and choose her clients.

You will "ride along" and learn from her experiences over the years - the good and bad - that have made her into the accomplished groomer she is today. The information contained in this book is priceless. If you are mobile, thinking of going mobile, or even a shop owner, this is the book for you. Don't go mobile without it!

Some of the topics discussed:
Power options
Advertising
Pricing your services
Routing and scheduling
Customer relations
Managing your clientele
Maintaining your vehicle
Grooming tips and techniques
Grooming styles for every season
Capitalizing on your clientele
Mobile vehicle tips
Expanding your mobile business
Grooming cats in a mobile unit by Danelle German, CFMG, CFCG and much more! See www.jodimurphy.net.
 

Not only does Jodi Murphy produce mobile grooming DVD's but her Instructional Series includes DVD titles to help every groomer become the best groomer they can be. Here are some of the available titles and new ones are being added regularly:

Jodi Murphy is a Master Pet Stylist and National Grooming Consultant for the Andis Clipper company. She is a multiple Best In Show and Best All Around competitor and past member of Groom Team USA for four years finishing in the top four placements on the team. Jodi was an International medalist winning a gold and bronze medal in Barcelona, Spain in 2004 and a gold medal in Milan, Italy in 2007 competing among 13 countries of world renown groomers. In 2005 and 2006 she was awarded Best American Groomer. Even more impressive Jodi has been a successful mobile groomer since 1997. She has bought and sold multiple vans over the years and established 3 businesses in 3 completely differently areas of the United States. With her success she quickly became a well-known and respected speaker in the pet grooming industry and her Mobile Grooming Success seminars have been presented all over the country. Now you can own on 2 DVD's all of the same valuable information from her Mobile Grooming Success seminars. Mobile Grooming Part I covers the business end and Mobile Grooming Part II covers a day in the spa. To learn more about this extraordinary opportunity click here.

The keys to success are yours with Canine Grooming Secrets – the knowledge and skills of two world-recognized leaders in grooming presented clearly and concisely on digital video disks. Canine Grooming Secrets is dedicated to making you a leader in your community by arming you with the same skills and the same bodies of knowledge that have brought them to national and international leadership.

These essentials are yours in a series of DVDs in which Sue Zecco and Jay Scruggs demonstrate the grooming techniques you’ll master en route to professional success. They offer specialized instruction in the grooming of today’s most popular breeds: the Poodle, the English Springer Spaniel, the Shih Tzu, the Bichon Frise, the Golden Retriever, the Welsh Terrier, the Yorkshire Terrier and the West Highland Terrier as well as mixed breeds. And more are on the way.

In a matter of days, you can become your community’s groomer of choice; the individual whose services are in demand at almost any cost; the professional who is no longer asked about price and whose appointments are scheduled weeks and months in advance.

Would you like to have a grooming practice in which prospective customers pay to reserve places on your waiting list? That’s what Sue and Jay have accomplished in their communities. That’s what they teach in seminars presented in the nation’s largest cities. And that information is yours with Canine Grooming Secrets instructional videos.

Place your first order today and start learning the secrets of acknowledged leaders in canine grooming. Go to http://www.caninegroomingsecrets.com.

The Reality Pet Grooming Home Study Series is designed to teach you how to actually achieve a beautiful, professional result using my trade secrets and techniques I've developed over the last 28 years in easy to understand, "this is how you do this dialog" as I show you exactly how to sculpt your dog with scissors, blades and guards instructions. These dogs are all in short, easy to maintain, breed pattern with emphasis on blending and "no lines" grooming with beautifully scissored cylindrical legs to give that show dog appearance. The best basic step-by-step easy to understand DVD's on the market! These DVDs will show you how to CORRECTLY groom and blend these breeds in short, everyday, manageable trims for real dogs with a life that is easy for owners to care for while still looking like the breed they are! Learn one breed well or learn them all well and start your own grooming business! Please visit our web site for more information.

Wet Dog Millionaire

My book has all the information you will need, you just add the passion and drive. Get ready to enjoy all the perks owning your own business will bring. There is something to be said about entrepreneurs, they are self starters, confident and respected people. Don't let your current boss decide how much money you can make. If you're serious about having a better life for you and your family, don't hesitate! Get started by reading my book and you too can become a Wet Dog Millionaire! www.wetdogmillionaire.com

Go Mobile and Succeed Books & DVD

Ellen Ehrlich, of Royal Canine Mobile Grooming LLC, proudly announces the publication of her book, Go Mobile And Succeed, The MUST HAVE Manual for Starting and Growing Your Mobile Grooming Business. This long-awaited and information-packed book is a gift to the future generations of mobile groomers. Ellen has laid out a roadmap for people who are interested in being part of the booming business of mobile pet grooming. It also contains ideas aplenty for established mobile groomers who want to crank their customer service up a notch. Readers can follow along, step by step, as they read about how Ellen moved into a completely new career in pet grooming and set up an extremely successful mobile salon. Within three years Ellen had paid off her new van, all her canine clients weigh less than twenty-five pounds, live within ten miles of her home, and are groomed on a maintenance schedule. Her formula worked for her and can be tailor-fit to work for you. This is the information she wishes she had when she started her mobile grooming business. Topics include: scheduling, routing, pricing, breed and breed trims, policy/release forms, customers, overbooking, working on Saturday, marketing, advertising, client calls, newsletters, testimonials, the three most important questions, bookkeeping, insurance, the van, mobile tips, health and safety, and more. This book will help you answer the all-important question: Is mobile grooming right for you? www.gomobileandsucceed.com.

Go Mobile And Succeed - The Seminar DVD – Ellen Ehrlich
Ellen Ehrlich is excited to announce the debut of her new seminar DVD - Go Mobile and Succeed - The Seminar. This DVD was created by a groomer who began her business right out of grooming school and made it fly! Go Mobile And Succeed - The Seminar DVD is packed with secrets on how to start and operate a mobile grooming business. It is an educational experience like no other, for every shop, home, housecall, and mobile groomer from the newbie to the seasoned professional. With two hours of solid information, Ellen’s observations and ideas coupled with her practical and comprehensive advice on running a mobile grooming business are accessible to everyone. This seminar is filled with real-life experiences, full of insights and lessons learned that would benefit any pet groomer. Learn the key factors in making your business fun and successful. Ellen shares helpful details and true stories in her folksy style that she is known for. Her obvious passion and enthusiasm for the grooming industry is clearly evident and contagious. She wants to help YOU realize your dreams as she brings to life her popular book Go Mobile And Succeed, a book that is loved by many. This is the next best thing if you are unable to attend one of Ellen’s seminars. You will be inspired and motivated by her story...and will learn that you too can succeed in the wonderful world of mobile pet grooming. www.gomobileandsucceed.com

Ellen Ehrlich is excited to announce the debut of her new book 49 Essays On Pet Grooming where she has chosen to include 49 of her most popular essays from her blog Go Mobile And Succeed. Ellen covers current topics of interest that are important to shop, home, housecall, and mobile groomers, from the newbie to the seasoned professional. After receiving over 30,000 hits on her blog she realized that her colleagues were interested in what she had to say. This book is filled with real-life experiences, full of insights and lessons learned that would benefit, inspire, educate, and motivate any pet stylist. Follow Ellen’s adventures through cat grooming school and her TV appearance on Animal Planet as she shares her experiences, her opinions on important issues, and the trials and tribulations we all face as pet stylists. Being inspired by the things she does every day gives her the impetus to keep writing. This collection, written in her entertaining style, will put a wealth of knowledge right at your fingertips. If enthusiasm is contagious, you will catch it reading this book 49 Essays On Pet Grooming. It is as uplifting as it is informative. Ellen has some important lessons to contribute to our industry, and we are privileged that she lets her voice be heard. www.gomobileandsucceed.com

The Competition Grooming Guidebook

This guide is the only one of its kind available to pet professionals. From the beginner to advanced stylist, this book covers every topic relevant to competing and bringing home the win. From packing to prep work, from contracts to calendars, advice from top pros, travel tips, and tons of photos, this book will answer every question you could have to prepare you for the ring.

Element Shears

Great shears do not have to cost a great deal of money. Not only are the design of these shears one of a kind and eye-catching, these shears are uniquely designed for outstanding performance and durability for years of faithful use. They are balanced, weightless and razor sharp. Element Shears: Because your shears are elemental.

Spa Products

Canine Spa Therapies are an encompassing canine skin & coat care products that utilize nature's remedies and harnesses the ability of the canine body to heal itself when given the supportive care needed to begin the healing process. These products are comprised of whole & organic simple ingredients that individually lend healing properties for skin. While none of these products can be offered to treat or cure medical conditions, nor to replace veterinary care, they can certainly offer relief and positive progression from the symptoms and topical ailments that often accompany health issues that we see in our salons every day. These products are an invaluable tool for the pet groomer or stylist to confidently use to create services they can offer that encompass caring for their canine clients on a more holistic level. They help create betterment for your canine clients and growth potential for the supportive services your salon can offer.

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More than 20,000 copies have been sold in 24 countries. A proven system of management and illustrated with forms, legal forms and so much more. Come see what has made this the classic book for grooming business owners. In 2010 4 additional workbooks with CD-ROM's are being published to accompany this classic business guide that just never goes out of date. Click here.